DESIGN INDUSTRY VOICES

Fairley & Associates Gabriele Skelton On Pointe

THE HEADLINES

  1. Clients are putting pressure on agencies to do more for less. The number of free creative pitches for existing clients is perceived to be rising. The longer pitch process continues to be an issue for the industry.
  2. Over half (53.7%)of respondents intend to change job and about the same proportion (58.6%) perceive that agencies are employing fewer permanent staff. These proportions are a little lower than those found in 2012.
  3. Almost two thirds (63.4%) of respondents have received a pay rise in the last two years. Pay rises in the last year have outstripped inflation. A quarter of respondents (27.7%) have received a bonus in the last year.
  4. Working your way up from a junior position is considered the best form of training in the industry. Design and digital are the areas where a relevant degree or course is most highly rated as a form of training. Two fifths of respondents (40.5%) still consider that agencies perform badly in terms of supporting professional development.

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